By Deborah Shane: I’m starting a time of year when I will be travelling to key conferences that I’m really looking forward to attending. I have learned over the years that preparation, organization and flexibility greatly enhance my conference time and experience.

Conferences can be very productive and fun or totally overwhelming and a drain depending on those factors. The investment of time, travel and energy required to go to conferences, makes it more important to be prepared before you go so that you’re not scrambling at the last minute or worse yet – while you are there.

The 21st century conference attendee has a lot more technology, social media and content options that can be used to share and highlight their experience and their takeaways. The rule of thumb is

• Prepare
• Be flexible
• Enjoy
• Follow up

Below are 10 things to prepare before attending a conference that can help you get the most out of your commitment and experience.

What to do Before Attending a Conference

1) Mindset, Attitude, Energy

It’s important to tie up loose ends, finish tasks, projects and deadlines so that you can go away clear minded and caught up. Whatever can wait until you return, let it wait.

Focus on looking forward to the event, meeting people and being positive and accessible. Read some positive and motivational content and download an app or take some with you.

Your frame of mind and heart can set you up to have an awesome time and be someone awesome to meet. Smile, be pleasant, be polite and show your enjoyment.

2) Documents, Schedule, Sessions

Gather all your travel documents, airline confirmation numbers and flight itinerary and have it all accessible. Get a good picture of your overall travel needs and experience. There are several travel apps that help you organize this on your smart phone including Tripit, TripCase and GateGuru.

In addition, there are apps that offer city guides, things to do and see, restaurants, special events, and connectivity apps to connect you with people and sessions at the conference. These are all very helpful and fairly simple.

3) Meeting Specific People

The whole point of going to certain conferences is the chance to meet colleagues, speakers or presenters you follow, engage with and that influence you. Don’t forget why they should want to meet you, too.

Be confident in your expertise, know their background, current activity, books, so that you can create good conversations. Google people you want to meet, visit their blogs, websites, social media and learn as much as you can about them.

4) Cards, Handouts, Branding Statement

Have a current simple, but branded, card with your contact info and logo and make use of both sides. When we make impressions with people, a business card will have more meaning after. It’s a marketing tool.

Make sure you prepare your “professional branding statement” when someone asks, “What do you do?” One sentence that opens the door and offers them something they can remember about you.

5) Opening Questions, Conversation Starters, Chit Chat

Prepare some ice breaker questions, or statements that can establish commonality or a personal connection. Is this your first time at this conference? What was your favorite takeaway last year? What’s your biggest accomplishment so far this year?

6) Random Time

Build in some random, free, unexpected meeting people time. Truthfully, I have met some really cool people in bathrooms, airports, lines and lobby’s.

7) Social Media Strategy

Whatever the focus of the conference is should play into your social media strategy. Use LinkedIn to connect to people you meet. Use Twitter and Google+ to tell people who you have met and share a link to their work or website. Use Facebook to post great pictures and videos of you in action and the experience you are having.

8) Content Marketing Plan

What are the content marketing platforms and tools that you are known for and have the most activity on and results with?

Use your website to highlight people, sessions and ideas that resonated with you. Take lots of pictures of some of those “specific people” that you got to meet and some short form videos and put them up on Google+, YouTube and Facebook.

Use your social media strategically around the platforms used by the attendees and presenters.

9) Technology, Cords, Batteries

Do a full check list for all your technology, chargers, cords and batteries and make sure you have everything with you that you need to capture the moment and share it.

Pay attention to battery life on different devices that you use and be sure to recharge them when you see them getting low so you don’t miss capturing anything when the moment arrives. Most conferences have charging and power stations now.

10) Follow Up Plan

Sort out your cards and the connections you have made. I usually plan about 4 days after a conference to follow up with specific people I have met and include some specific things we talked about via email and phone.

Connect with them immediately on LinkedIn with a note about meeting them and any other primary social media they use. If people are in proximity, take the initiative to invite them to meet in person.

SOURCE: https://smallbiztrends.com/2014/04/what-to-do-before-attending-a-conference.html

Deborah Shane has been recognized as a Top 100 Small Business Champion, Top Small Business Podcast, Top 50 SMB Influencer on Twitter 2015 (Dunn and Bradstreet), personal branding strategist and a social media specialist. Deborah’s book “Career Transition: Make the Shift” is available through all major book sellers.

The opportunity to meet people in person at major industry conferences is golden. Be prepared, have fun and make the very most of it to make an impression, enhance relationships and create new ones.

Personal branding for female entrepreneurs is so important. Take Sharvette Mitchell: She has 25 years of working experience in corporate America, but now works as an online marketing strategist and brand consultant helping others build their own personal brands to supercharge their businesses.  A good product or service without a strong personal brand won’t get noticed. If it doesn’t get noticed, your voice won’t be heard and no one will benefit from what you have to offer. 

Here are Sharvette’s top 6 “must-haves” for your business brand: 

‌1. A Clear Brand Offering

What do you have that nobody else does? That’s not always an easy question, but you have to be able to provide an answer to succeed. Your product or service might not be that different from others on the market at first glance, but there is something that makes it totally unique, no matter what it is…

You. There’s no one else like you, so no matter what you’re offering, you can without a doubt bring something to the table that no one else can. 

Find the unique flavor, the essence of your brand, that makes it your brand. What do you offer? What problems do you solve? Be specific. Know your value by heart and be ready to tell it to anybody, anywhere. 

2. Visual Branding That Shines

Visual branding is like the suit you wear to your first interview. Whether they know it or not, images always create a powerful emotional response in people. Images are processed 600 times faster than text, which means they’ve already made a snap judgement before they’ve even had time to realize it. 

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Take a good look at the images associated with your brand. That means: 

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• Color palettes
• Logos
• Website layout
• Photographs
• Font style and text sizes
• Social Media graphics
• Signatures on emails and business cards
• Company brochures 

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Every bit of it affects your customers’ emotional response, so leave nothing to chance. Powerful and consistent visual branding both online and offline shows attention to detail, which builds trust and recognition over time. 

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3. A Unique Brand Voice

There’s a pattern here that’s starting to emerge if you’re paying attention: Don’t be boring. Keep cookie cutters in the kitchen and far away from your business. That goes double for your brand voice. 

‌Brand voice is your opportunity to tell, not just show, others what makes you unique. Your content marketing will potentially take many different forms depending on your business. You might use:

• Social media sites like Instagram or Tiktok 
• Video marketing on YouTube or other sites
• Live-streaming on platforms like Facebook, LinkedIn, or Amazon Live
• Email marketing‌

Essentially, wherever your customers spend their time, that’s where you need to be. One of the advantages of social media posts is that you can easily repurpose them into full-length blog posts that further illuminate your unique qualities. 

4. Public Speaking Events

People love doing business with those they know and respect, and cultivating your speaking acumen is one of the best ways to put yourself out there. Your speaking engagements can also be filmed and broadcast online, making it a spectacular source of networking and organic lead generation for your business. 

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How to get started? Do it yourself and create your own opportunities. You’re not limited to your physical surroundings in this day and age. Take full advantage of the internet by hosting your own webinars, virtual summits, and live conferences to become a thought leader and recognized expert in your industry. 

‌5. A Media Presence‌

As with public speaking, it’s necessary here to take some initiative and create media opportunities yourself. There are three kinds of traditional media: regional, national, and international. Difficulty of access scales with the size of the expected audience, but don’t let that discourage you. As long as you have a relevant message and a desirable offering, you can find ways to get on camera, get behind the microphone, or get featured. 

‌Audience size matters, but also look for niche outlets and new media that speak to your industry. It’s a great way to build your authority and establish yourself as an in-demand thought leader. 

‌There’s a specific form of media presence that’s easy to forget about: podcasts. There’ll be more than 132 million podcast users in the United States by 2022. Find podcasts relevant to your niche and make arrangements with their hosts to be interviewed or start your own podcast.

6. A Published Book ‌

Few things build authority quite as naturally as publishing a book. Most people say they have a book in them, but actually putting your intellectual property into writing and featuring it on your website and on store shelves puts you a cut above the rest. 

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While self-publishing, book collaborations and anthologies are an easier and more affordable book publishing option, make sure to hire a skilled editor to help you get the most out of your manuscript. If you can get yourself on high-trafficked platforms like Amazon or Barnes & Noble, it’ll increase your brand’s digital presence and give you well-earned bragging rights amid all your other marketing efforts. 

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Ready to Get Started?

Personal branding can feel overwhelming, but there’s no need to go it alone. Mitchell Productions offers Sharvette’s Platform Builder Program, an intensive 12-month program for growing and maximizing your very own personal brand. Take the Personal Brand Quiz and find out where you are with your personal brand and get a few tips to help your brand propel forward!