First things first, let’s talk about social media posts. You’ve probably heard that content is king, but not all content is created equal. The secret sauce lies in simplicity. Start with easy, engaging posts like Facebook background posts or straightforward offers. For example, a post like, “If I could help you get more clients next month, would you want to chat?” can work wonders. It’s low-pressure and invites interaction without overwhelming your audience.

Now, let’s dive into the art of storytelling. Vulnerable posts are gold, but remember, it’s not about spilling your entire life story. Instead, use your experiences to mirror your audience’s struggles and dreams. This kind of post isn’t just about you – it’s a reflection of your clients’ journey, making them feel seen and understood. Share your challenges, your turning points, and the solutions that worked for you. This builds connection and trust, setting the stage for a meaningful conversation.

Problem scenario posts are another powerful tool. These posts grab attention by addressing common pain points directly, like “Why you can’t lose weight even though you’ve tried every diet out there.” Present the problem, explain why their current methods aren’t working, and introduce a belief shift that aligns with the solution you offer. It’s a great way to position yourself as the go-to expert who truly gets their struggles.

Feeling overwhelmed by the idea of launching? Let’s reframe that. A launch doesn’t have to be a massive, stress-inducing event. Instead, think of it as a fun and breezy process. You likely have a treasure trove of content already created – freebies, video trainings, Google Docs, you name it. Take inventory, see what fits together, and voila! You’ve got a program. Then, just start talking about it everywhere – no fancy sales pages needed.

And what if your launch doesn’t hit the mark? No biggie. It’s all part of the learning process. Evaluate what’s not working – is it the messaging, the audience, or the price? Tweak and try again. Sometimes, simply extending your campaign and reaching out to new people can make all the difference. Remember, it’s about testing, learning, and adjusting.

When it comes to closing the deal, DM conversations can be your best friend. But ditch the sleaze – keep it genuine and pressure-free. Start by acknowledging their interest and asking about their current challenges. This pre-qualification step not only warms them up but also ensures you’re on the same page. If they’re ready to take the next step, great! If not, offer valuable resources and keep the door open for future interactions.

So, there you have it – a roadmap to making sales simpler, more human, and ultimately more successful. By focusing on connection, clarity, and consistency, you’ll not only boost your sales but also build a loyal community of clients who feel truly supported by you.

The post Roadmap to making sales simpler, more human, and ultimately more successful. appeared first on The Platform Builder® Summit Hosted by Mitchell Productions.

My journey began over a decade ago, sitting at a friend’s kitchen table, offering to help with marketing for her new business. Little did I know that this simple gesture would spark the beginning of my own entrepreneurial path. From starting a web design business to transitioning into coaching high-achieving women entrepreneurs, my story is a testament to the power of stepping out of our comfort zones.

Pivotal moment

One pivotal moment in my journey was hosting my first event, where only two people showed up. Despite feelings of shame and fear, I pushed through and was rewarded with unexpected opportunities. This experience taught me the importance of facing our fears head-on and not letting setbacks define our path. It’s a reminder that sometimes, our biggest breakthroughs come after our most challenging moments.

As I navigated through the ups and downs of entrepreneurship, I realized the significance of having a cohesive brand and a strong community. By aligning my marketing efforts with my brand and creating a supportive community, I was able to establish myself as a leader in my industry. This underscores the importance of clarity and consistency in building a successful business presence.

In conclusion, my journey (which continues to unfold) serves as a valuable lesson on overcoming the fear of the spotlight in business. By embracing clarity, confidence, and consistency, we can step out in front of our brands and make them visible to the world. As entrepreneurs, it’s essential to remember that the spotlight is not something to be feared but embraced as a tool for growth and success. So, take a cue from my story and shine brightly in our entrepreneurial endeavors!

The post How your fear of the spotlight is keeping your business invisible. appeared first on The Platform Builder® Summit Hosted by Mitchell Productions.