6 Steps to Building a Personal Brand

If you want to attract more clients, land bigger opportunities, and position yourself as the go-to expert… you need a personal brand that stands out.

But where do you start? What actually matters?

Let’s break it all down:

 Get Clear on Your Unique Brand Identity

 Step: Define who you are, what you do, and who you serve.
 Why? You can’t build a strong personal brand if you’re unclear about your message. Ask yourself:

• What do I want to be known for?
• What transformation do I provide for my audience?
• What’s my unique approach or signature style?
   Pro Tip: Your personal brand is an amplification of YOU, not a copy of someone else!

 Craft a Compelling Brand Story

 Step: Share why you do what you do in a way that connects with your audience.
 Why? People relate to stories, not just services. Your journey, challenges, experiences and breakthroughs make you relatable and memorable.
 Pro Tip: Your audience should see themselves in your story—make it about them, not just you.

 Establish Your Visual Brand Presence

 Step: Create a consistent look and feel across platforms.
 Why? Branding is about consistency in fonts, colors, imagery, and messaging so people recognize you instantly.
 Pro Tip: Your face is your brand. Use high-quality brand photography (this is why we provide brand photoshoots for our Platform Builder clients) and video content to reinforce your presence.

 Own Your Online Real Estate

 Step: Build a strong digital footprint with a website, social media, media attention and professional profiles.
 Why? If you’re serious about building a brand, you need a home base (website) and visibility across key platforms so that when people Google you, they find you.
 Pro Tip: Optimize your bios and make sure people understand what you do and where to go to engage with you on your online real estate.

 Show Up and Share Valuable Content

 Step: Post content that educates, inspires, and engages your audience.
 Why? A personal brand is about being known for something valuable.
 Pro Tip: Focus on these three types of content:

• Authority Content (tips, insights, industry expertise)
• Engagement Content (behind the scenes, opinions, lifestyle)
• Storytelling Content (client success, personal experiences)

 Monetize and Leverage Your Brand

 Step: Turn your visibility into opportunities, clients, and income.
 Why? A strong personal brand attracts collaborations, speaking gigs, media features, and high-ticket clients.
 Pro Tip: Leverage your brand to sell services, digital products, courses, coaching, or partnerships.

Which of these 6 steps do you need to focus on the most right now?

What’s holding you back from fully stepping into your personal brand?