Chanette Hawkes
Entrepreneur • Fitness Professional • Community Wellness Advocate • Founder of Boss Lady Fitness
Topic:
The Experience IS the Marketing: How to Create Clients Who Keep Coming Back.
Segment Description:
Getting the client is only the beginning! In this engaging LIVE “on the stage” segment of The Sharvette Mitchell Radio Show, business owners Ashley Redwood of Trap Cardio® and Chanette Hawkes of Boss Lady Fitness share how they create memorable client experiences that build loyalty, generate referrals, and keep customers coming back. We’ll explore practical lessons around customer service, connection, consistency, marketing, and what it really takes to turn a great service into an experience people want to talk about.
About our Speaker…
Chanette Hawkes, affectionately known as “Boss Lady,” is an entrepreneur, fitness professional, community wellness advocate, and the founder of Boss Lady Fitness, a women-focused boutique fitness facility in Richmond, Virginia.
With more than a decade of experience in the health, wellness, and fitness industry, Chanette has built her career around one powerful belief: movement can change more than your body; it can change your quality of life.
Her entrepreneurial journey includes more than 13 years as the owner of A New You Wellness Center, LLC, followed by the creation and continued expansion of Boss Lady Fitness. What began as a vision for a place where women could become stronger, healthier, and more confident has grown into a thriving fitness community. In 2026, Boss Lady Fitness expanded into a new, larger home at Stony Point Fashion Park, creating even more opportunities for clients, trainers, instructors, and the surrounding community.
Chanette’s impact reaches far beyond the walls of her own facility. As a Fitness Warriors instructor, she provides free community fitness classes throughout the Richmond and Chesterfield area, helping remove financial barriers to exercise and making wellness accessible to people of different ages, backgrounds, and fitness levels. She also works extensively with older adults, teaching senior fitness and demonstrating that strength, mobility, and movement have no expiration date.
Throughout her career, Chanette has coached women through weight loss, strength development, lifestyle changes, confidence building, and personal transformations that extend far beyond the scale. Her work is rooted in meeting people where they are, challenging them to discover what they are capable of, and creating spaces where women feel seen, supported, and empowered.
But Chanette’s story is about more than fitness. It is about faith, perseverance, entrepreneurship, community, and the courage to keep evolving. She understands firsthand what it means to build, pivot, close chapters, begin again, and continue moving forward even when the next step wasn’t part of the original plan.
Whether she is training clients before sunrise, teaching a free community class, mentoring and collaborating with other fitness professionals, growing her business, supporting fellow entrepreneurs, or speaking to a room of women about becoming the strongest version of themselves, Chanette brings the same philosophy with her:
Strength is not simply something you build in the gym. It is something you carry into every area of your life.
Today, Chanette continues to use fitness and entrepreneurship as vehicles for impact, creating healthier communities while reminding women that there is always an opportunity to grow, evolve, and become “A New You.”
She is a wife, mother, grandmother, businesswoman, coach, and community servant who believes success is most meaningful when it creates room to help someone else rise.
And while the world knows her as Boss Lady, the title represents far more than owning a business. For Chanette, being a Boss Lady means taking ownership of your health, your purpose, your choices, and the life you are determined to create.
https://www.facebook.com/chanette.hawkes
https://www.instagram.com/iamchanettehawkes
https://www.instagram.com/boss_ladyfitness/
https://linktr.ee/bossladyfitness
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