Heidi Wilson, APR
Accredited Communications Professional and Founder of HWILSONPR
Panel Discussion Topic:
Navigating Public Relations for Your Work and Business
Panel Discussion Description:
In today’s media landscape where there is more citizen journalism, information overload, and misinformation, your brand’s reputation is important. This panel discussion breaks down how to strategically use public relations to build credibility, trust, attract opportunities, and present your brand in a positive light — whether you’re just starting out in your entrepreneurial journey, or manage a personal or corporate brand, you will learn how to effectively use public relations tools and best practices in your daily work.
About our Speaker…
Heidi Wilson, APR is an accredited communications professional specializing in public relations, an educator, entrepreneur and innovator! She grew up in a small town where her love for communications, storytelling, connecting with people and teaching was discovered.
Heidi currently works alongside a phenomenal communications team at the Virginia Department of Education. She works to keep stakeholders informed of educational policies, amplifies the stories of teachers and students in the Commonwealth, and manages the brand of the agency.
Moreover, she is the founder of HWILSONPR, a public relations practice that aims to educate audiences about the business of public relations and help them leverage it to increase awareness and income. Established in 2008, HWILSONPR provides consulting services and collaborates on special projects for various organizations, small businesses, corporations, and new entrepreneurs as they begin to build their brands. Heidi loves being a part of the birth of a new idea, event, campaign, and business venture. Her services are heavily guided by the vision, goals, and expected outcomes of the organization.
Heidi previously worked as the head of the mass communications academic department at Virginia Union University. As chairperson, she managed all areas of operations and taught courses such as Social Media, Crisis Communications, Public Relations Campaigns, Event Planning, Public Relations Writing, Research in Public Relations and more. She continues to teach at colleges and universities throughout the United States.
Heidi’s most recent accomplishments include self-publishing her book, Navigating Public Relations for Your Business (Second Edition), launching a motivational campaign titled, TALK About Yo Stuff, securing a partnership with Follett Higher Education, and serving on the Board of Directors for Public Relations Society of America, Richmond Chapter.
She uses her knowledge, skills and experiences to mentor, speak, and teach in various spaces.
Email: info@heidilwilson.com
Website: heidilwilson.com
LinkedIn: Heidi Wilson, MS, APR | LinkedIn
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