In the world of entrepreneurship, the fear of the spotlight can often hold us back from achieving our full potential. This fear can manifest in various ways, from hesitating to put ourselves out there to shying away from opportunities that could propel our businesses forward. However, as I shared in a past live stream, overcoming this fear is crucial for making our businesses visible and successful.

My journey began over a decade ago, sitting at a friend’s kitchen table, offering to help with marketing for her new business. Little did I know that this simple gesture would spark the beginning of my own entrepreneurial path. From starting a web design business to transitioning into coaching high-achieving women entrepreneurs, my story is a testament to the power of stepping out of our comfort zones.

Pivotal moment

One pivotal moment in my journey was hosting my first event, where only two people showed up. Despite feelings of shame and fear, I pushed through and was rewarded with unexpected opportunities. This experience taught me the importance of facing our fears head-on and not letting setbacks define our path. It’s a reminder that sometimes, our biggest breakthroughs come after our most challenging moments.

As I navigated through the ups and downs of entrepreneurship, I realized the significance of having a cohesive brand and a strong community. By aligning my marketing efforts with my brand and creating a supportive community, I was able to establish myself as a leader in my industry. This underscores the importance of clarity and consistency in building a successful business presence.

In conclusion, my journey (which continues to unfold) serves as a valuable lesson on overcoming the fear of the spotlight in business. By embracing clarity, confidence, and consistency, we can step out in front of our brands and make them visible to the world. As entrepreneurs, it’s essential to remember that the spotlight is not something to be feared but embraced as a tool for growth and success. So, take a cue from my story and shine brightly in our entrepreneurial endeavors!

Do you ever feel overwhelmed by the idea of marketing your business? Maybe you find yourself procrastinating or doubting if your efforts will yield results.

The truth is, having confidence in marketing your business is key to reaching its full potential. Believe in yourself and take action! Here are a few things you can do to feel ready and confident in promoting your business:

1. Set goals. Sit down and think about what kind of success you want to achieve. This will give you something concrete to work towards and fill you with purpose.

2. Ask for help. From family and friends to online communities and business mentors, there’s no shortage of support available. Don’t be afraid to reach out!

3. Have a plan. Break your goals into manageable tasks and create a timeline to help you stay on track. Preparation increases confidence…

4. Don’t be afraid to experiment. Marketing is about testing. Try new strategies and make changes as needed. Adapting to the ever changing market is crucial.

5. Celebrate your successes. This is an important one! Celebrating every milestone will help build your confidence and keep you motivated. Feel free to celebrate your wins in our Facebook community- Marketing Tips with Sharvette!

Reaching success requires time and effort but with a bit of confidence and the right techniques, you can make it happen. Don’t let fear or doubt hold you back – Step out and take it on!

Start with a marketing plan! A marketing plan is needed for a number of reasons. It provides a roadmap for the success of a business’s marketing strategies and objectives. It focuses resources on what’s needed to reach desired goals, and examines the organization’s current environment, targeting potential opportunities and challenges from competition and other factors.

It also outlines strategies to measure the success of the marketing efforts and review/modify as needed.

1. Understand Your Audience: First, entrepreneurs should focus their efforts on understanding their target customers. What needs to be learned about them in terms of pain points, interests, demographics, etc.?

2. Set Goals: Having clearly defined marketing objectives will make all future marketing efforts easier to track, measure, and adjust as needed.

3. Establish or Optimize Your Online Presence: Most small businesses today should begin by optimizing their presence online, setting up social media accounts, optimizing their website for SEO, and creating blog posts.  Assignment: GOOGLE yourself and your business. Any surprises?

4. Leverage Content Marketing:  Social media content, Video content, podcast content and email marketing are powerful tools for driving awareness and leads, and entrepreneurs should take full advantage of them.

Grab our free marketing planner at www.mymarketingplan.biz