Charis Jones is the CEO and Chief Designer of Sassy Jones. A self-taught designer with a healthy combination of grit and glamour, she embodies everything the brand stands for: beauty, brilliance, and rule-breaking. What makes the brand successful is her obsession with being of service to the Sassy Jones customer base. As a busy entrepreneur, wife, and mom to twin boys, she designs with the real woman in mind, because she’s one, too. Her goal is to make style and fashion feel effortless for the woman who wants and does it all.
Under her leadership and vision, the brand has stunned the business and fashion worlds, having reached the 24th spot on the Inc. 5000 list and been named by Forbes as one of the top 25 small businesses that thrived during the pandemic. Charis has been recognized as a 2021 Ernst & Young Entrepreneur of the Year, a Tory Burch Foundation Fellow, and as a winner of HSN’s “The Big Find,” she is regularly featured on their long-standing retail platform. With impeccable style, flair, and innovation, Sassy Jones is blazing pathways and creating history in ways the independent fashion industry has not yet seen.