Confidently position your expertise with a polished visual brand, increase your visibility with speaking opportunities and build your authority to attract your ideal client by building your PLATFORM.
This session will focus on increasing the marketing of your professional services with positioning, visibility, and authority. Participants will walk away with the key components they can work on to elevate their personal brands in all of these areas:
Positioning
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products & services of the competitors.
Visibility
Visibility means using multiple methods to reach your customers, rather than just one or two – including both online and offline communications.
Authority
Authority marketing refers to using your experience and knowledge to establish yourself as a trusted source – an expert – in your field.
About our Speaker…
Sharvette Mitchell works with small businesses to enable them to build their marketing strategy so that they generate more revenue with an amazing brand. She does this by focusing on their visibility, marketing, and branding through one-on-one consulting, group coaching programs based on her trademarked framework, THE PLATFORM BUILDER®, speaking, and producing events.
Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. She brings to the table, 25 years past experience in corporate America in the field of training & development and Consumer Compliance for Capital One Bank.
Sharvette has been featured in publications such as AARP, Huffington Post, HOPE for Women Magazine, CEO Magazine, Rescue A CEO Blog & Sista Sense Magazine. Sharvette has also been seen on CBS 6 Monday Motivation, CBS 6 Virginia This Morning, The CW Network, and Comcast Cable.
In addition, she is an ICF Professional Certified Leadership Coach, a past member of the Board of Directors of James River Writers, and a former recipient of the ACHI Magazine’s – Radio Personality of The Year Award.
For over 16 years, she has hosted a weekly talk radio show, The Sharvette Mitchell Radio Show, that airs on Blog Talk Radio, Apple Podcast, iHeart Radio, and on her five LIVE STREAMING platforms. Lastly, Sharvette is the visionary author of five book collaborations, PROPEL, POUR, PURSUE, PEARLS, and Prepare for PURPOSE.