In this session, we will discuss 1) Telling Your Brand Story through Images, Video & Brand Styling
2) Address Objections & Solving Problems through your Titles & Calls to Action
3) Brand Photography v. Stock Images – Represent the True You
4) Search Engine Optimization – Keywords, Google. Bing, Yelp & Social Media Bios help you get FOUND
5) Your Sales Funnel without feeling “Salesy” – How to take your customers on a Journey from intrigue to engagement
6) Website/VA – How to make your website an “employee” – administrative, sales, FAQs, shopping and more
7) Lead Magnets – What “Freebie” can you give for a great RETURN & loyal client
8) Women just want to have FUN on the Web – Ideas to make your site fun and engaging
About our Speaker…
Tracey Harvey is co-owner of the TCT Design Firm – a family-owned agency headquartered in Scott’s Addition Richmond, VA. TCT celebrates 10 years of business this year and is proud to serve clients across the United States.
As Chief Creative at TCT, Tracey works with small businesses, non-profits, and entrepreneurs to develop Branding, Websites, PR, and digital marketing campaigns that will attract and retain loyal customers.
TCT’s current and past clients include national organizations such as the American Psychiatric Association Foundation, AARP, Black Women’s Health Imperative, and Bar Association of the District of Columbia. During the historic 2019 presidential elections, the firm had the honor of designing voter advocacy graphics used by the Washington Commander Football team in association with the Advancement Project. A family creative business, their design work has been featured on OfficeDepot.com, BravoTV’s Karen’s Grand Dame Reunion, Love Inc. Magazine, & the Paper Mill blog.
In 2019 Tracey served as the AARP’s Women’s Leadership Ambassador for the State of Virginia. Tracey is a graduate of Howard University School of Business where she was a Ford Motor Company Scholar.